You couldn’t be more wrong!

It’s true that in the past most wearers of fur were women and that reputation has hung on.

However, with new techniques constantly being developed, fur can become part of anyone’s wardrobe.

Designers have been increasingly sending men down runways in a wide range of fur styles: everything from the modern bomber with fur to fur lapels on a range of garments, as well as fur manbags and double-breasted reefer jackets in fur/fabric combos.

Trapper hats are ubiquitous in the cold winter months amongst both 'macho' and 'metro' men alike. Aviator jackets and parkas have been and continue to be popular items.


Fur, just like any other material, is perfect for all when worn in the right cut for your body shape.

Women with pear, spoon, oval and diamond shaped bodies should invest their money into a longline gilet – these come in a range of fur types, everything from rabbit, to mink to fox. Longline gilets will draw the eye down, drawing attention to the right curves and away from ones you’re keen to disguise.  

Women with athletic and boyish body shapes should look to shorter cuts such as a vest or shrug. This cut will hug to the top half of your body to create great proportion.


Whilst it’s true that larger garments such as coats are meant for the colder months, there are many techniques available that allow fur to be worn throughout the year.

Mixing pelts with light fabrics such as lace, cotton and wool allows the garment to breathe, giving you a dress or top packed with a punch. This look featured heavily in many S/S collections this year.


Fur is a luxury item, but the entry point for some of this luxury is entirely affordable. Some accessories start as low as $180, meaning that fur is something that we can all treat ourselves to from time to time.

Add a little character to your handbag or backpack with a colourful fur keyring, or keep your head warm in the colder months with a beanie featuring a statement fur bobble – a key trend for A/W 15.


Again, another misconception.

Let’s get this straight; not every fur garment is a brown fur mink coat. Furs can now be dyed in every extravagant colour known to man. From acid green to a pale pink, nothing is off limits. If you’re not looking for a pop of colour, fur garments come in a huge range of designs – from slippers and matching cuffs to parkas and fur-trimmed clutch bags.



Furs are an organic material, and as such they will not last forever. There are, however, ways to care for your fur to keep it looking great and maximise its lifespan.  If cared for correctly, a fur gamrnet can last for generations. The most important part of fur care is proper storage and conditioning.  Without proper storage and conditioning furs will dry out much more quickly.  The proper storage conditions are 50 degrees farenheit with 50% humidity. This is something you cannot replicate at home and we strongly advise you to store your furs with a professional storage company during the summer months.


  • Always hang your fur on a broad-shouldered hanger, never on a wire hanger. Give your fur enough room in the closet so the fur is not crushed.

  • Never hang your fur in a plastic bag or rubber-lined bag. Plastic prevents air from circulating and can dry out the leather. When traveling, store your fur in a cloth garment bag provided by your furrier.

  • If your fur gets wet, shake it out and hang it to dry in a well-ventilated room. Keep it away from direct heat or a radiator, which can cause both fur and leather to dry out. After it is dry, shake it again. Most furs will take some rain and snow far better than a wool or other winter coat will. If the fur is soaked through, however, take it immediately to your fur retailer for proper treatment. Never comb or brush the fur.

  • Never attempt to mothproof your fur yourself. Home treatments are no substitute for professional cleaning and storage.

  • Always store your fur during warm weather with your furrier - never at a dry cleaner. Your furrier is equipped with temperature, humidity and light-controlled storage facilities to protect fur.

  • Avoid leaving a fur hanging in a bright place. The light can cause the fur to oxidize or change colour.


  • Have fur cleaned annually by a fur specialist, not a dry cleaner.

  • Do not fill the pockets of your garment too much. Certain specialists even recommend to sew them shut. Over-filling puts unnecessary strain on the fabric and can cause damage such as tearing.

  • Try not to sit you on your coat and unbutton your fur when sitting down.

  • Keep fur away from direct heat - fireplaces, heaters, hair dryers, etc.

  • Avoid spraying perfume or hairspray onto your fur.

  • Never pin jewellery on your fur.

  • Refrain from using a handbag with a shoulder strap whilst wearing your fur garment. The friction caused by the bag strap will cause wear and tear to the shoulders of your coat.

  • Have small rips or tears repaired immediately by your furrier. This will prevent more expensive repairs later.


Firstly, whatever color is right for you, there are wide range of fur fashion choices to meet your personal style this season.

The color wave is breaking!

Have fun!


Multi-colored designs in mink is the favorite shot of the season!

Imagine the craftsmanship and time that goes into the creation of each garment!

Now, are you ready for a big surprise!

Mink is no longer exclusive to outerwear and accessories.

New techniques in shearing, dying and cutting fur have added the depth of creativity and flexibility that make mink perfectly ready for ready-to-wear.

And a last little clew clue : This season, mink comes in a rainbow of colors from rich jewel tones to pastels and nature-inspired hues to neon brights.


Here comes the winter!

Fuller and softer than mink, sable is amazingly lightweight allowing for beautiful draping and easy wearability.

The most desirable of sables is rich brown with a blue cast and silvery tipped guard hairs, and the more silvery the tone the rarer the sable.

If you are looking to make the definitive statement, nothing can match the luxury and exclusivity of a sable coat, jacket, cape or vest.


"Fur Lined Parka"

The Parka is again indistructable this season!

Choose your style of fur lined parka and let it hug you warm all winter!


When the cold weather really hits, make your winter fashion statement with a mink scarf, mittens or hat.

But why stop there?

Mink is making a statement on bags, hoods and a range of other accessories as well.

A little bit of mink delivers plenty of affordable attitude this season!


Wearing fur in the rain is judged by many people as a giant mistake!

Just a small recap;

Wearing fur in the rain is ok!

First of all it is naturally impermeable, which means that the water will not go through it.

Real fur has natural oils, coming from fur, which together with fur hair structure will drive away all the water.

Another thing is if the fur coat is immerse in the water: this may damage it, but this is clearly a different situation from a simple rain.

How to dry fur?

Not with a dryer and neither hanging it in the sun because they are directly warm sources.

Instead, prefer an air dryer or a simply ventilated area.

And, be sure to check that the fur coat is totally dried before hanging it back in the closet.